LAN in Madrid’s grand art festival

The ‘APERTURA MADRID GALLERY WEEKEND’ event recently took place, briefly converting Madrid into the world capital of contemporary art.

Organised by @Arte_Madrid, this major art get-together included more than 45 galleries and art centres with special programmes and schedules, as well as the involvement of Madrid’s biggest museums (Reina Sofía, Thyssen, Fundación Mapfre, Museo Lázaro Galdíano, Fundación Telefónica…). The event amassed some 40,000 visitors from all over Europe and turned Madrid into a vast public museum.

In this, the 2017 edition, LAN played a leading role in the different functions organised over the weekend. LAN D-12 was the only wine selected to be offered to the attendees of the Collector’s Dinner, held in an awesome private garden , a wonderful nook that they ‘uncork’ for certain occasions. A total of 350 personalities of the art world (collectors, gallery owners, curators and museums directors) were able to discover the new ‘look’ of our most singular wine.

Furthermore, D-12 was enjoyed in all other institutional events, such as the Welcome Lunch held in the Reina Sofia museum and the Opening Party in Nubel.

Wine has been part of our culture for centuries, and is thus represented in the many possible expressions of art. That relationship has never been more alive than during the Apertura Madrid Gallery Weekend, where wine and art were brought together for thousands of enthusiasts in Madrid’s galleries.

It is a point of pride for us to form part of this initiative linked to the world of art and culture, just as it was some months ago for Concéntrico, the festival of Architecture and Design in Logroño.

Because it is #VeryLAN to enjoy art in every sip of wine #MomentosLAND12